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文化经营与商业包装———谈音乐商品化的市场观吴铭市场是社会分工和商品生产的结晶,又是一个历史范畴。它随着历史的发展而变化,在不同的历史条件下有着不同的活动方式、内容及性质。市场观是商品的生产者在市场营销活动中所遵循的指导思想的经营哲学,是商品的生产者...
Cultural management and commercial packaging --- on the commercialization of the music market concept Wu Ming market is the crystallization of social division of labor and commodity production, but also a historical category. It changes with the development of history and has different activities, contents and properties under different historical conditions. The concept of market is the management philosophy of the guiding ideology followed by the producer of the commodity in marketing activities and is the producer of the commodity ...