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民俗艺术对于当今商业的发展有着显著的作用。现今互联网迅速发展,从“互联网+”视角下研究民俗艺术的传播策略,是当今企业具备竞争优势的重要法宝。文章将民俗艺术的内涵及其元素组成等作为分析对象,以乌镇世界互联网大会为例,深刻挖掘民俗艺术的应用与互联网相结合的传播策略,为民俗艺术的进一步传承提供参考。
Folklore has a significant role in the development of today’s commerce. Nowadays, the rapid development of the Internet and the research on the propagation strategy of folk art from the perspective of “Internet + ” are an important magic weapon for today’s enterprises to have competitive advantages. Taking the Wuzhen World Internet Conference as an example, the article deeply explores the application of folk art in combination with the internet and provides a reference for the further inheritance of folk art.