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体验经济时代下,消费环境、消费需求与消费行为都发生了一系列变化。为了适应这种变化,越来越多的企业开始关注于满足消费者的心理与情感需求,越来越多的营销者正在抛弃传统的营销模式,而更加注重为客户创造消费体验。在体验营销盛行的背景下,广告应该以何种形态存在并应对前所未有的挑战,如何适应体验经济时代所产生的一系列变化,这就成为了一个值得思
Experience economy era, the consumer environment, consumer demand and consumer behavior have undergone a series of changes. In order to adapt to this change, more and more enterprises are beginning to focus on meeting the psychological and emotional needs of consumers. More and more marketers are abandoning the traditional marketing mode and paying more attention to creating a consumer experience for their customers. In the context of experiential marketing, how advertising should exist and deal with the unprecedented challenges, how to adapt to a series of changes in the experience of the economy, which has become a worthwhile