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湖南卫视,近年来不断创新广告内容营销模式,在广告内容化发展的过程中实现了广告主、媒体、观众(潜在消费者)三方共赢的新形态——广告主对品牌进行了有效精准的传播、媒体取得了更大的广告收益、观众欣赏到了更优质的电视节目。2016年,湖南卫视的广告内容化营销,准确触达目标受众,成就了卓越的广告效果。在当下的传播环境下,观众能够准确的区分出哪些信息是内容,哪些信息是广告,这种广告传播方式是非精准性的,多数
In recent years, Hunan Satellite TV has continuously innovated its advertising content marketing model to achieve a new tripartite win-win situation for advertisers, the media and audiences (potential consumers) in the process of advertising content development - advertisers effectively and accurately brand Spread, the media has made greater advertising revenue, the audience enjoyed a better TV program. In 2016, Hunan Satellite TV’s advertising content marketing accurately reached the target audience and achieved remarkable advertising results. In the current communication environment, the audience can accurately distinguish what information is content, what information is advertising, this advertising is not accurate way of communication, the majority