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综合今年双十一数据来看,单品类全网销售冠军依然产生在几大传统家电品牌当中。热水器单品全网销售冠军是A.O.史密斯、净水器品类沁园、烟灶品牌老板、空净化器小米、综合品牌美的、海尔。销售好的是几大传统品牌以及互联网营销的非传统企业。传统的专业品牌根基好,系统化管理完善,渠道进行了有效的体系划分。电商也罢,其他模式也好,都作为整个渠道的一部分从全局进行考虑,渠道规划服从全局安排。在这个过程中没有急于看重单一销量,急于前几年
According to this year’s double-eleven data, the single-category full-network sales champion still produced in several major traditional home appliance brands. Water heater single-product sales of the entire network champion A.O. Smith, water purifier category Patio, tobacco brand owner, empty purifier millet, integrated brand beauty, Haier. Good sales are several traditional brands and Internet marketing of non-traditional businesses. The traditional professional brand is well-founded, systematic and well-managed, and the channels are divided into effective systems. E-commerce worth mentioning, the other models Ye Hao, as part of the entire channel from the overall consideration, channel planning to obey the overall arrangements. In this process there is no rush to value a single sales, eager a few years ago