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从赠品促销过渡到无赠品发行,一系列新话题摆在发行人面前,礼品发行促销到底出了什么问题?如何应对报纸发行的“无赠品时代”?转向理性促销赠品促销是商品营销中的常见措施,甚至有所谓“赠品所至,市场为开”的说法。在报纸营销中,赠品发行促销也曾长期普遍存在。在美国,从19世纪中期廉价报纸问世到20世纪80年代,赠品发行促销延续长达130年之久;在日本,赠品发行促销也有70多年的历史;在我国,自1985年自
From the promotion of free gifts to the distribution of free gifts, a series of new topics in front of issuers, the issue of gift distribution in the end what is the problem? How to deal with newspaper distribution “no gift age”? Turn to rational promotional gifts Promotions in the marketing of goods The common measures, and even the so-called “gifts to the market open ” argument. In newspaper marketing, promotional offers have long been ubiquitous. In the United States, promotional offers of gifts were extended for as long as 130 years from the advent of cheap newspapers in the mid-19th century to the 1980s; in Japan, there were more than 70 years of promotional gifts distribution; in China, since 1985