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1月28日,海尔集团商用空调产品本部与中国建设银行青岛市分行信贷消费业务签约仪式在青岛香格里拉大酒店隆重举行。海尔集团与建设银行强强联手,推出了海尔高档家庭中央空调个人信贷方式。这意味着以后消费者可以通过向建设银行贷款以分期偿还的方式购买海尔家庭中央空调产品。此举成为了继住房贷款、汽车贷款之后的又一消费热点,填补了国内高档家用电器个人信贷消费的一大行业空白,标志着国内高档家用电器个人信贷消费新时代的到来。据了解,这也是国内第一家空调企业推出此项消费模式。近几年来,人们在住房、汽车等高档消费品领域可以与银行合作,实行按揭付款方式,但前提是房产商或汽车销售商要具有相当的实力和信誉度。海尔家庭中央空调品高质优,信誉度高,具有按揭付款的基本条件。同时在选购房子之后,资金紧张,难以再有买中央空调等配套产品的资金,也是制约家庭中央空调发展的一个因素。海尔与建设银行的合作,无疑是对中央空调行业的发展起到了推波助澜的作用。
January 28, Haier Group Commercial Air Conditioning Products Division and the China Construction Bank Qingdao Branch credit consumer business signing ceremony was held in Shangri-La Hotel, Qingdao. Haier Group and China Construction Bank joined forces to launch the Haier high-end home central air-conditioning personal credit. This means that in the future, consumers can buy Haier home central air-conditioning products by repaying loans to China Construction Bank. The move has become another consumer hotspot following housing loans and auto loans, filling a gap in the domestic industry for personal credit consumption of high-grade household appliances, marking the arrival of a new era of personal credit consumption for high-end household appliances in China. It is understood that this is also the first domestic air-conditioning business launched the consumption model. In recent years, people in the housing, automobiles and other high-end consumer goods areas can cooperate with the bank, the implementation of mortgage payment, but the premise is that the real estate or car dealers have considerable strength and credibility. Haier home central air conditioning products of high quality, high credibility, with the basic conditions of mortgage payments. At the same time after the purchase of the house, the financial constraints, it is difficult to buy another central air-conditioning and other ancillary products, funds, but also to restrict the development of home central air-conditioning a factor. Haier cooperation with China Construction Bank undoubtedly contributed to the development of central air conditioning industry.