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随着现代经济社会的发展,市场营销理论不断更新,对营销专业人才也有新的要求。传统的教学模式已经不能适应高职教育发展的需要,迫切要求对现行教学模式进行改革。本文从市场营销课程教学中存在的问题入手,提出了教学改革的一些措施和建议。
With the development of modern economy and society, marketing theory is constantly updated, and marketing professionals also have new requirements. The traditional teaching model can no longer meet the needs of the development of higher vocational education and urgently requires the reform of the current teaching mode. This article starts with the problems in marketing course teaching and puts forward some measures and suggestions for teaching reform.