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随着市场经济的发展,越来越多的人开始参与经商、投资等各种经济活动。人们日益对财经方面的信息以及财经分析产生了强烈需求,渴望了解市场经济的运作规律及游戏规则,迫切需要有一个专业的大众媒介能帮助他们把握机会,交流经验、教训,从而最大限度的降低风险、获得经济效益。电视经济类频道正是在这种社会需求下应运而生。换句话说,我国电视受众对专业经济节目的需求使经济频道专业化成为必然。
With the development of market economy, more and more people have started to participate in various economic activities such as business and investment. People are increasingly demanding financial and economic information as well as financial analysis. They are eager to understand the rules of the market economy and the rules of the game. There is an urgent need for a professional mass media to help them grasp opportunities, exchange experiences and lessons so as to minimize them Risk, access to economic benefits. It is in this social needs television channel came into being. In other words, the demand of our television audiences for professional economic programs has made economic channel specialization inevitable.