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2.广告正文: 好的广告标题应引导读者紧接着就去读广告的正文,这也是广告标题的重要任务之一。而广告正文则需紧接标题对其加以说明、证实和阐述,将读者的兴趣转变成欲望,让他信服,并诱使他准备采取行动。这则面包广告是起到了这些作用的。看过广告的家庭主妇们再买面包时,肯定会注意寻找这红白相间的包装,下面谈谈有关英语广告正文的一些写作特点。
2. The main body of the advertisement: A good advertisement title should guide the reader to read the text of the advertisement immediately, which is also one of the important tasks of the advertisement title. The main body of the advertising text, however, needs to be illustrated, substantiated and articulated next to the title, turning the reader’s interest into desire, convincing him and inducing him to be prepared to take action. This bread advertisement has played these roles. The housewife who has seen the advertisement will certainly pay attention to finding the red and white packaging when buying bread again. Next, I will talk about some writing features of the English advertising text.