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我们处在被信息包围的商业时代,商业插画市场巨大,人才供应不足。目前的高校商业插画人才培养却与这个市场脱节,没有肩负起应有的责任。高校商业插画人才培养应该以市场为导向,其学科地位、教学内容、课程目标必须与市场相适应,这样才能推动高校商业插画人才培养朝着正确的方向发展,满足社会对商业插画人才的需求。
We are in a business era surrounded by information. There is a huge market for commercial illustration and a shortage of qualified personnel. At present, the training of talents in commercial illustration of colleges and universities is out of touch with this market and they have not shouldered the due responsibility. The cultivation of talents in commercial illustration of colleges and universities should be guided by the market. Its academic status, teaching content and curriculum objectives must be compatible with the market. Only in this way can we promote the development of commercial talents in higher education institutions in the right direction and meet the needs of the society for commercial illustrators.