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邮购直销,是指邮购商店通过邮局给客户寄送印刷精美的商品图册样本及订货单,利用报纸、杂志、广播、电视等传播媒介登播广告宣传商品并公布商店地址号码等传送商品信息给客户,客户通过信函、电话、电报、传真、计算机网络等方式向商店订货,销售商店按订货要求通过邮局将商品邮寄给客户。这种直销方式也称作商品目录售货方式。其业务流程与国际贸易中的卖方发盘、买方接盘、卖方发货形式类似。 邮购直销始作俑者为美国人蒙哥马利·
Mail order direct mail, refers to the mail order shop through the post office to send customers beautifully printed catalog samples and purchase orders, the use of newspapers, magazines, radio and television media, such as advertising and publicity store address number delivery of goods to the information Customers, customers by letter, telephone, telegraph, fax, computer network, etc. Order to the store, the sales store according to the order requirements by post to mail the goods to the customer. This direct selling method is also called the sales catalog. Its business processes and international trade in the seller issued, the buyer then plate, the seller shipped in the form of similar. The direct mail-order originator is the American Montgomery