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大家听说过“文化软实力”这一概念吧?文化软实力作为国际竞争力、民族凝聚力越来越受到重视。那么究竟什么是文化软实力,什么是文化产业,该如何衡量文化产业的发展呢?现给大家作一简单介绍。什么是文化软实力简单地说,文化软实力指一个国家或地区文化的影响力、凝聚力和感召力。文化软实力的强弱,直接关系到国家的凝聚力与国际竞争力,也关系到国家维护自身利益实现自身战略目标的能力,文化软实力是综合国力和国际竞争力的重要组成部分。
Have you ever heard of the concept of “cultural soft power?” Cultural soft power As an international competitive power, national cohesion is gaining more and more attention. So what exactly is the cultural soft power? What is the cultural industry? How to measure the development of the cultural industry? Let us give you a brief introduction. What is Culture Soft Power Simply put, cultural soft power refers to the influence, cohesion and charisma of a country or a region’s culture. The strength of cultural soft power is directly related to the cohesion and international competitiveness of the country. It is also related to the ability of the state to safeguard its own interests and realize its own strategic objectives. Cultural soft power is an important part of overall national strength and international competitiveness.