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1994年8月,本刊组织了创刊5年来第一次大规模的读者意见调查。该项调查由零点市场调查与分析公司设计,其目的在于了解本刊目前的读者构成和读者意见,为本刊面向读者充实刊物内容、拓广发行渠道提供建议。 现将这次调查结果概述如下:
In August 1994, the magazine organized the first large-scale readership survey in the past five years. The survey was designed by Zero Point Market Research and Analysis Corp. The purpose of this survey is to understand the current readership structure and readers’ opinions in this publication and to provide suggestions for our readers to enrich their contents and broaden their distribution channels. The survey results are summarized as follows: