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所谓品牌营销,从根本上说,就是企业通过开发品牌,扩张品牌,利用品牌效应提高企业的整体竞争力,赢得更好的经济效益的系列化营销行为。
The so-called brand marketing, fundamentally speaking, is the series of marketing activities that companies use to develop their brands, expand their brands, and use their brand equity to enhance the overall competitiveness of enterprises and win better economic benefits.