论文部分内容阅读
诺基亚是以倡导“科技以人为本”而闻名全球的一家企业,作为它的中国区广告代理商,我们的首要任务,就是要在推动产品销售的前提下,确保诺基亚品牌形象能更上一层楼。换句话说,就是既要销量又要品牌。当然,我们很满意我们去年一年的工作。因为在这一年里,3G 概念的提出,宽带网络的推广,使通讯业充满了憧憬,未知和挑战。为此,我们和诺基亚通力配合,在中国提出了“联系生活,实现可能”这一广告口号,结果表明,这使科技以人为本的诺基亚形象再一次得到提升。同时,这一年我们也为诺基亚推出了几个重要产品的上市宣传计划:Nokia3330,Nokia 8250和 Nokia 8310,虽然 Nokia 3310的广告行
Nokia is known as a “science and technology people-oriented” and the world-famous enterprise as its advertising agency in China, our first priority is to promote the product under the premise of ensuring Nokia’s brand image to the next level floor. In other words, it is necessary to both sales and brand. Of course, we are very satisfied with our work last year. Because in this year, the introduction of 3G concept, the promotion of broadband network, make the communication industry full of longing, unknown and challenge. To this end, we cooperate with Nokia and put forward the advertisement slogan of “Connecting with Life and Realizing Possible” in China. The result shows that this makes the people-oriented Nokia image of technology upgrade again. In the meantime, we also launched several publicity plans for Nokia for several important products this year: Nokia3330, Nokia 8250 and Nokia 8310, although the Nokia 3310 advertising agency