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伴随着互联网枝术日新月异的发展和媒体理念的不断更新,一个崭新的媒体时代即新媒体时代已经来临。新媒体是指在新的技术支撑体系下出现的媒体形态,如数字杂志、数字报纸、数字广播、手机短信、移动电视、互联网、桌面视窗、数字电视、数字电影、触摸媒体等。“新”主要体现在技术上,同时也体现在形式上。新媒体是能对大众同时提供个性化内容和服务的媒体,使传播者和接受者融汇成对等的交流者、而无数的交流者相互间又可以同时进行个性化交流的媒体。新媒体的蓬勃发展给传统的电视媒体带来了严峻的挑战,同时也带来了发展机遇。
With the rapid development of internet technology and the constant update of media concept, a brand new media era, that is, the era of new media, has arrived. New media refers to the appearance of media under new technical support systems such as digital magazines, digital newspapers, digital broadcasts, mobile sms, mobile TV, the Internet, desktop windows, digital television, digital cinema, touch media and the like. “New ” is mainly reflected in the technology, but also reflected in the form. New media is a medium that provides both the mass and the individual with both content and services at the same time, integrates the communicator and the receiver into a peer communicator, and the innumerable communicators have the means to communicate individually and simultaneously. The booming new media has brought severe challenges to the traditional television media as well as opportunities for development.