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俗话说:“王婆卖瓜——自卖自夸”。有些企业推销产。品总爱竭尽所能,把自己的产品吹得天花乱坠,并自以为这才是推销产品的本事。其实,顾客对这样的产品推销是很反感的。相反,如果推销能坦言产品缺陷,更能赢得顾客的好感和信任。广州有家烧鹅店,价钱比其他地方都便宜,过往的行人觉得奇怪,就逗留下来观望。店主是个老实人.对他们说:“这些烧鹅是昨晚卖剩的,你们买回去可千万要煮煮再吃。”结果,这个店每天的烧鹅都卖光,而且成了专卖隔夜烧鹅的有名店了。日本一家钟表店由于手表大量积压,资金周转不灵,前景堪优。表店老板苦思冥想,心生一计。一天,他别出心裁地贴出了一张广告:“本店现存一批手表,走时不太精确,24小时慢24秒,望君三思而择。”广告贴出不久,这家钟表店突然门庭若市,生意异常兴隆。因为人们看到这一广告.觉
As the saying goes: “The king’s wife sells melons - sells and boasts”. Some companies promote sales. Love always strives to do its best to blow up its own products and believe that this is the ability to sell products. In fact, customers are very disgusted with the promotion of such products. On the contrary, if the salesman can say frankly about the product defect, he can win the favor and trust of the customer. There is a home-going goose shop in Guangzhou, and the price is cheaper than in other places. Past pedestrians find it strange to stay and watch. The owner was an honest man. He said to them, “These gooses were sold last night. You must buy them and eat them.” As a result, the store’s roast goose sold out every day, and it became A famous shop that sells overnight geese. Due to the large backlog of watches, a watch shop in Japan has poor cash flow and the outlook is excellent. The owner of the watch shop is thinking hard and thinking about it. One day, he posted an advertisement ingenuity: “The store’s existing batch of watches, travel time is not accurate, 24 hours, 24 seconds slow, Wang Jun think.” Shortly after the advertisement was posted, this watch shop suddenly came. Business is unusually booming. Because people see this ad.