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随着知识经济时代的来临和不断发展,产品也越来越正在知识化,作为顾客对技术含量高的产品以及产品相关的科技知识的需要也越来越高,因此,知识营销作为一种新的营销方式便应运而生。那么所谓知识营销是什么,什么是知识营销,不同的人给出知识营销不同的观点,在这里引用著名学者的观点:“他认为知识营销是指企业在营销过程中,使企业的广告、宣传、公关、产品注入一定的知识含量与文化内蕴,帮助消费者增加与商品相关并实用的信息与知识,提高他们的消费与生活质量,从而达到推广产品、树立形象、提升品牌力的目的”。
With the advent of the era of knowledge-based economy and the constant development of products, products are becoming more and more knowledgeable. As customers increasingly need high-tech products and products related to scientific and technological knowledge, knowledge marketing as a new The marketing approach came into being. So what is the so-called knowledge marketing, what is knowledge marketing, different people give different views of knowledge marketing, quoted famous scholars here: “He believes that knowledge marketing refers to the marketing process in the enterprise, the enterprise advertising, Publicity, public relations, product injection into a certain amount of knowledge and cultural heritage, to help consumers increase and product-related information and practical knowledge and improve their consumption and quality of life, so as to promote the product, establish an image, enhance brand power ”.