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一、样本选取数据来源:新浪微博。根据微博平台的覆盖率、使用频率、运营特点,针对本研究的研究对象——旅游组织官方微博,选择新浪微博作为研究旅游组织微博的主要平台。新浪微博拥有一套完善的组织官方认证机制,微博名称后会有蓝V标记,方便样本的选取。
First, the sample selection data source: Sina microblogging. According to the coverage, frequency of use and operating characteristics of Weibo platform, we select Sina Weibo as the main platform for the study of Weibo for tourism organization, according to the research object of this study, the official Weibo of Tourism Organization. Sina microblogging has a complete set of official certification mechanism for the organization, there will be a blue V mark microblogging name, to facilitate the selection of samples.