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专用化学品属于特种化工产品,而化工产品属于工业品,工业品的市场营销与消费品市场营销有着显著的不同。专用化学品更多表现出自己固有的特性,其经营领域大多是在一些竞争相对比较激烈的子行业,如涂料、水处理化学品、造纸化学品、电子化学品等特殊化学品子行业,其特点更突出、差异更显著。为在激烈的市场竞争中实现可持续发展,需要对这些产品或技术进行细致的分析研究、对目标市场进行充分的了解,制定相应的市场营销策略。
Specialty chemicals belong to special chemical products, and chemical products belong to industrial products, marketing of industrial products and marketing of consumer products are significantly different. Specialty chemicals show more their inherent characteristics, and its business areas are mostly in the relatively competitive sub-sectors, such as paint, water treatment chemicals, paper chemicals, electronic chemicals and other specialty chemicals sub-sectors, which More prominent features, the difference is more pronounced. In order to achieve sustainable development in the fierce market competition, these products or technologies need to be analyzed and studied in detail, and the target markets should be fully understood and corresponding marketing strategies should be formulated.