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一个良好的、个性鲜明的主题形象对于旅游业持续发展具有重要意义。文脉是旅游形象内容的源泉、是核心灵魂所在,旅游形象是文脉的表现形式。本文以笔者对文脉概念的理解,并考虑到定位秦皇岛旅游形象的目的,从自然地理条件、历史文化、旅游资源三大方面分析了秦皇岛的文脉,其特点集中表现在“融合”二字,并以此为基础把秦皇岛旅游形象定位为:海与长城的融合——唯美秦皇岛,还提供了几个比较适合的主题口号,使秦皇岛旅游形象更鲜明,有助于其宣传推广。
A good, distinctive theme image is of great significance to the sustainable development of the tourism industry. Context is the source of tourism image content, is the core of the soul where, tourism image is the manifestation of context. Based on the author ’s understanding of the concept of context and the purpose of locating the tourism image of Qinhuangdao, this paper analyzes the context of Qinhuangdao from three aspects: natural and geographical conditions, history and culture, and tourism resources. Second, and based on this, the tourism image of Qinhuangdao is defined as: the integration of sea and the Great Wall - Aesthetic Qinhuangdao, but also provides several more suitable theme slogans to make Qinhuangdao tourism image more vivid and contribute to its promotion.