论文部分内容阅读
在广告制作中,创意至关重要,如果创意与社会潮流脱轨,不符合人们的心里特征及审美观,将难以吸引受众,进而给产品的销售带来不利影响,因此,保障广告创意质量至关重要。在实际情况中,设计师常采用常态思维进行广告设计,而这种方式下所产生的创意缺乏一定的独特性和新颖性,在广告市场中也较常见,难以对受众造成一定的视觉冲击,进而影响产品销售。非常态思维则颇具独特性,抓住了人们的审美特征,创意效果较好。本文主要对广告创意非常态思维进行分析,提出了一些建议。
In the production of advertisements, creativity is of the utmost importance. If the creative and social trends are out of track and do not conform to the psychological characteristics and aesthetic standards of the people, it will be difficult to attract the audience and thus adversely affect the sales of the products. Therefore, important. In practice, designers often use the normal thinking of advertising design, and the lack of creativity in this way a certain uniqueness and novelty in the advertising market is more common, it is difficult to cause some visual impact on the audience, Which in turn affect product sales. Unconventional thinking is quite unique, to seize the aesthetic characteristics of people, creative effect is better. This article mainly analyzes the abnormal thinking of creative advertising, and puts forward some suggestions.