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打开一张报纸.给人视觉冲击力最强的当数标题。这是因为标题在版面上因最具表现力、最醒目、最容易夺人而发挥的先行作用。随着报业市场的激烈竞争,报人对标题的“点睛”作用越发看重,因为标题确实有着突出地表现新闻的强势。有人在强调标题的改革时,认为报纸争取读者,很大程度上取决于标题的竞争。但在“点睛”的竞争时,报人千万别忽视了“点睛”背后的新闻本质的竞争。
Open a newspaper, giving the most visual impact on the number of headings. This is because the headline plays a leading role in the layout because it is the most expressive, the most eye-catching and the easiest to win. With the fierce competition in the newspaper market, the informants pay more attention to the “dot-eye” role of the title because the title does have a strong prominence in the performance of the news. When stressing on the reform of the title, some people think that getting the newspaper to win the readership depends very much on the title competition. However, in the “doting” competition, the reporter must not ignore the “dot” the essence of the news behind the competition.