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可口可乐的加法游戏 在今年盛夏来临之际,随着“对口可乐+张柏芝+方正电脑”的“动感互联你我他”广告的投放,可口可乐的夏季营销攻势全面拉开。但只要稍微对比一下,人们就会发现可口可乐今年的广告与去年的“可口可乐+谢霆锋+联想”的“数码精英总动员”广告,走的是一条线路。 其实,说起这套策略,并个是一个崭新的创意。几年前,可口可乐的集拉环、瓶盖兑奖的促销手段,曾经让许多人为之着迷,总以为垂手可得的收集就能换取诱人的奖品,所以,一段时间,人们在打开可乐的时候,总是忍不住要看一眼拉环或瓶盖上的图案,更让可口可乐没有料到的是,这一行动几乎成了孩子们的游戏。
Coca-Cola’s Addition Game At the dawn of this year’s summer, Coca-Cola’s summer marketing campaign was fully unveiled with the launch of the “Move Yourself to Me and Him” advert for “Cola Cola + Cecilia + Founder Computer.” However, as long as they are slightly compared, people will find that Coca-Cola’s advertising this year and last year’s “Coca Cola + Nicholas Tse + Lenovo” “digital elite mobilization” advertising, taking a line. In fact, talking about this strategy is a brand-new idea. A few years ago, Coca-Cola’s set of pull-rings and bottle cap redemption promotion methods used to be fascinating to many people. They always thought that collectible prizes would be able to exchange for attractive prizes. Therefore, when people opened Coke for a period of time, Can not help but look at the ring or cap on the pattern, but Coca-Cola did not expect is that this action has become almost a children’s game.