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商标,是一种无形资产,是巨大的潜在的财富。为提高经营者们的市场竞争力与占有率,特提出商标八大经营战略。 一、全面撒网,及时注册战略 只有注册商标,才受法律保护。按照国际惯例,注册商标保护范围只限于注册国领土范围内,而且遵循使用在先原则。全面撒网主要是包括国内、国际两个方面。一些企业的领导只注重
Trademarks, which are intangible assets, are huge potential wealth. In order to increase the market competitiveness and market share of the operators, the eight major business strategies for trademarks are proposed. First, to fully spread the net, timely registration strategy Only registered trademarks are protected by law. According to international practice, the scope of protection of registered trademarks is limited to the territory of the registrant and follows the principle of prior use. The overall spread of the net mainly includes domestic and international aspects. Some corporate leaders only focus on