论文部分内容阅读
目前,全国登记在册的民营企业已经超过2000万家,民营经济现在已经成为我们国家的强国经济、富民经济、创新经济、活力经济和开放经济。民营企业中也涌现了一大批在国内外具有影响力的品牌,比如说像华为、三一重工等。但是,我们的民营企业大部分是中小微企业,规模小、资金少,品牌意识不强。对民营企业来说,首先要树立品牌的战略意识。品牌是自主创新的结晶,是企业质量、信誉和文化的载体,
At present, there are more than 20 million private-owned enterprises registered in the whole country. The private economy has now become a powerful economy, a prosperous economy, an innovative economy, a vibrant economy and an open economy in our country. Private enterprises have also emerged in a large number of influential brands at home and abroad, such as Huawei, Sany Heavy Industry. However, most of our private-owned enterprises are small and medium-sized and micro-enterprises. They are small-scale, less-funded and their brand awareness is not strong. For private enterprises, we must first establish the brand’s strategic awareness. Brand is the crystallization of independent innovation, is the carrier of enterprise quality, reputation and culture,