论文部分内容阅读
我国的饮料行业经过近年来的发展,早已从最初的单一性汽水饮料发展到现在碳酸饮料、瓶装水、果汁饮料、茶饮料、功能饮料几大领域激烈竞争的状态。我国的饮料工业继续保持快速增长势头,并进入全面竞争时代。最近三年来,一直稳居饮料业头榜的碳酸饮料开始呈现渐行下滑趋势。与之紧步相随的是,果汁饮料的地位开始上升,并于近两年提速超越了瓶装水饮料,夺得饮料业次席。茶饮料发展势头强劲,最近表现出强烈的上升趋势,市场份额直逼位列瓶装水。
After years of development, the beverage industry in our country has grown from the initial single-source soft drink to the fierce competition in several major fields such as carbonated drinks, bottled water, fruit juice drinks, tea beverages and functional beverages. China’s beverage industry continued its rapid growth and entered an era of full competition. In the recent three years, carbonated drinks, which consistently ranked the top in the beverage industry, began to show a gradual downward trend. In close contrast, the status of fruit juice beverage started to rise and surpassed bottled water drinks in the past two years and won the second place in the beverage industry. Strong momentum of development of tea drinks, recently showed a strong upward trend, the market share of bottled water bit by bit.