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随着我国的体育产业不断取得突破,特别是北京奥运会、广州亚运会等重大体育赛事的成功举办,极大地带动了文化、娱乐、旅游、建筑、通信等相关行业的发展,充分体现了体育产业的带动作用。采用文献资料法、逻辑分析法,对经济“新常态”背景下的体育产业现状进行了探索,提出了体育产业发展的对策,使整个体育产业的发展适应经济“新常态”的潮流。结果表明:体育体制的改革要坚持下去,体育产业管理体制和市场化运行机制要更加完善,还要制定一系列科学合理的政策措施,为整个体育产业的发展提供一个良好的经济环境;借鉴欧美发达国家体育产业发展的经验,优化体育产业结构,促进创新,多种途径吸收全球体育产业的优秀资源成果,是我国体育产业适应经济“新常态”的良好对策。
With the continuous breakthrough of China’s sports industry, especially the successful hosting of major sporting events such as the Beijing Olympic Games and the Guangzhou Asian Games, the development of related industries such as culture, entertainment, tourism, construction and telecommunications has been greatly stimulated, which fully demonstrates that the sports industry The driving role. This paper explores the status quo of the sports industry under the background of economy “new normal ” using the method of literature review and logical analysis and puts forward the countermeasures of the development of the sports industry so as to adapt the development of the entire sports industry to the economy “new normal ” trend. The results show that the reform of the sports system should be continued, the sports industry management system and market-oriented operation mechanism should be more perfect, and a series of scientific and reasonable policies and measures should be formulated to provide a good economic environment for the development of the entire sports industry. The experience of the developed countries in the development of the sports industry, the optimization of the structure of the sports industry, the promotion of innovation and the absorption of the outstanding resources of the global sports industry in various ways are the good solutions for the sports industry in adapting to the economy and “new normal”.