论文部分内容阅读
随着计算机技术和网络技术的不断发展,网络渗透到国民经济和社会生活的各个领域,形成了新型的网络虚拟社会形态。当前,我国网民规模5亿左右,互联网已经成为公众舆论的主要阵地之一。特别是当前博客、微博和微信时代的来临,人人都是“麦克风”、人人都是“发言人”。如何利用好这些新媒体,提升品牌影响力,以及企业舆情危机的应对能力,是新时代传媒管理的研究方向和研究重点。
With the continuous development of computer technology and network technology, the network has infiltrated various fields of national economy and social life and formed a new type of network virtual social formation. At present, the scale of Internet users in China is about 500 million, and the Internet has become one of the main positions for public opinion. In particular, the advent of the current blog, Weibo and WeChat era, everyone is “microphone ”, everyone is “spokesman ”. How to make good use of these new media, enhance the brand influence, and the coping ability of corporate public opinion crisis is the research direction and focus of media management in the new age.