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媒介融合是在当代数字技术、网络技术、通信技术的基础上,以受众需求变化为导向,传统媒体与新媒体打破媒介边缘,在组织结构、传播手段、传播内容上相互渗透,形成的媒介立体化传播局面。随着报纸、期刊、出版、广播、电视等传统媒体与网络、手机等新媒体在内容、网络、终端、规制等方面的融合,媒介融合正在成为全球信息传播发展的新趋势。
Media integration is based on the contemporary digital technology, network technology and communication technology, with the change of audience demand as the orientation, traditional media and new media break the media edge, and intervene in the organizational structure, means of communication and content dissemination to form the media three-dimensional Communication situation. With the integration of traditional media and networks such as newspapers, periodicals, publishing, radio and television, mobile phones and other new media in contents, networks, terminals and regulations, media convergence is becoming a new trend of global information dissemination and development.