基于NLP理念对高职市场营销专业学生沟通能力的培训设计

• 作 者: 李迪
• 机 构: 江苏财经职业技术学院,
• 出 处: 新西部
• 发表日期: 2010年11期
• 关键词: NLP 高职 市场营销 沟通能力

本文将NLP(神经语言程序学)理念引入对高职院校市场营销专业学生沟通能力的培训中,主张在培训内容设计中强化学生自信和勇气、亲和感、情绪管理能力、说服能力的培训,在实施策略方面注重教学方法的创新,及时归纳反馈意见,不断提高教学质量。

This article introduces the concept of NLP (neural language programming) into the training of marketing professional students’ communication skills in higher vocational colleges, and advocates the training of students’ self-confidence and courage, affinity, emotional management ability and persuasive ability in training content design. In terms of implementing strategies, we will focus on innovation in teaching methods, sum up feedback in a timely manner, and constantly improve the quality of teaching.