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随着全国文化体制改革的不断推进,报业产业格局、发展战略和组织结构等发生重大变化,报业集团基本确立以跨区域、跨媒体、跨行业的现代大型传媒集团为发展目标。顺应形势的发展,浙江日报报业集团也开始全面实施“全媒体”、“全国化”的新发展战略,并于2010年率先启动了报业集团经营性资产整体上市计划。浙报集团整体重组上市将是报业集团转型升级走资本化之路的发展趋势。在此形势下,报业集团母子公司的财务管控模式也将面临新的变化,笔者对此进行了探索分析。
With the continuous promotion of the reform of the national cultural system, major changes have taken place in the pattern, development strategy and organizational structure of the newspaper industry. The newspaper group has basically set itself the goal of developing a large, modern media group with cross-regional, cross-media and cross-sectoral functions. In response to the development of the situation, Zhejiang Daily Newspaper Group has also started the full implementation of the new strategy of “All Media” and “Nationalization”. In 2010, Zhejiang Daily took the lead in launching the overall listing plan for operating assets of the newspaper group. Zhejiang Daily Group, the overall reorganization of listed companies will be the transformation and upgrading of newspapers Group to take the road of capital development trend. Under this circumstance, the financial management and control mode of the parent company of the newspaper group will also face new changes, and the author has carried on the exploration and analysis.