论文部分内容阅读
提升我国服装企业品牌竞争力已成为市场经济发展的必然要求,全球化竞争的必然要求。当前,政府、企业界、学术界都已经认识到了我国服装品牌竞争力不强并呼吁要提升我国服装品牌竞争力。本文正是在这样的背景下,对我国的服装品牌竞争力进行研究,并提出对策建议。
To enhance the brand competitiveness of Chinese garment enterprises has become an inevitable requirement for the development of the market economy and an inevitable requirement of global competition. At present, the government, business circles and academics have all realized that the competitiveness of China’s clothing brand is not strong and it calls for enhancing the competitiveness of China’s clothing brand. In this context, this paper studies the competitiveness of China’s apparel brand and puts forward countermeasures and suggestions.