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端砚,是中国四大名砚之首,以其悠久的文化传统、丰富多姿的艺术品型及深厚的文化内蕴,在中国传统砚石文化中占据着无可替代的地位。进入21世纪以来,“传播”和“创新”已成为端砚文化存续与发展的核心主题。期间,由于新媒体门类和技术的迅猛发展,和它有别于传统媒介的主要特征,正被广泛而深入地运用于社会的各个领域。在新的媒体轩窗背景下,端砚文化的传播与推广,需要传统媒体的功效和新媒体的先进技术及其平台优势相融合,以最大限度地达成对中华端砚文化全面的、完整的、真实的传播与发展。本文从端砚文化的内涵和当今发展现状出发,探索新媒体给端砚文化传播带来的新契机,提出端砚文化与新旧媒体携手共进的现代性构想。
Duan Yan is the first of four famous inkstone in China. With its long cultural tradition, rich and varied art style and profound cultural connotation, Duanyan occupies an irreplaceable position in the traditional Chinese inkstone culture. Since entering the 21st century, “communication” and “innovation” have become the core themes of the existence and development of Duan-Yan culture. During this period, due to the rapid development of new media categories and technologies, and its distinctive features from traditional media, it is being extensively and deeply applied to all fields of society. In the context of the new media Xuan window, Duan Yan culture dissemination and promotion, the traditional media needs the effectiveness of new media and advanced technology and platform integration advantages of the platform in order to maximize the complete Duan Yan culture of China, complete, true The spread and development. Based on the connotation of Duan-Yan culture and current development status quo, this article explores new opportunities brought by new media to Duan-Yan’s cultural communication and puts forward the concept of modernity that Duan-Yan culture goes hand in hand with old and new media.