论文部分内容阅读
2011年秋至今,艺术品市场交易额出现下滑之势,作为一级市场的画廊,也不可避免地感受了丝丝寒意。笔者走访了琉璃厂的荣宝斋、宏宝堂,发现他们的业绩并未受到明显的影响,是什么使他们能够从容面对,有效化解日益严峻的市场竞争与诸多风浪的考验呢?笔者走访后发现,他们在市场经营的同时,还自觉肩负着文化担当的使命,把文化担当与市场经营有机地统一起来,并从中受益。
Since the autumn of 2011, there has been a downward trend in the turnover of the art market. As a gallery in the primary market, it is inevitable that I felt the slightest chill. The author visited Rongbaozhai and Hongbao Tang of Liulichang and found that their performance has not been significantly affected. What makes them able to calmly face and effectively resolve the increasingly severe market competition and many stormy tests? The author visits Later, they found that while they run their own businesses in the market, they also voluntarily assume the mission of cultural responsibility and organically integrate cultural undertakings with market management and benefit from them.