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在当今图书出版市场,少儿图书可谓是表现最为亮丽、最具活力的图书类别,在整体图书市场进入稳定增长的时期,少儿图书的销售额却以更高的速度增长,在图书零售总额中的比重也在不断攀升,少儿出版被认为是整个出版业参与竞争的热门细分市场、拉动图书零售市场增长的强大力量。目前,科学技术的飞速发展正对传统出版产生着重大而深刻的影响,人们的阅读方式正经历着巨大的变化。面对数字时代的挑战,出版业的内容加工、营销模式和产销流程等都需要变革。在这个过程中,越来越多的少儿出版投入到了数字化变革的浪潮中,实施数字化战略,拓宽和开发新
In today’s book publishing market, children’s books are among the brightest and most vibrant book categories. As the overall book market entered a period of steady growth, sales of children’s books grew at a higher rate, out of total book retail sales The proportion is also rising, children’s publishing is considered as the entire publishing industry to participate in the competition of the popular market segments, driving the growth of book retail market, a powerful force. At present, the rapid development of science and technology is having a profound and profound impact on traditional publishing. People’s reading style is undergoing tremendous changes. In the face of the challenges of the digital age, content processing, marketing models, and production and marketing processes in the publishing industry all require change. In this process, more and more children’s publishing have been put into the wave of digital transformation, implementing digital strategies and broadening and developing new ones