【摘 要】
：
目前在零售领域出现了多种定价方式如会员顾客优惠价、剪票式降价、优惠折扣、季节性降价、返还式降价等。本文认为零售企业的各种价格行为在理论层面上分别属于三级价格歧视
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目前在零售领域出现了多种定价方式如会员顾客优惠价、剪票式降价、优惠折扣、季节性降价、返还式降价等。本文认为零售企业的各种价格行为在理论层面上分别属于三级价格歧视、保证最低价策略以及搭配销售策略等,并指出国内零售企业在实施价格策略时存在成本、信息化、人员素质等方面的障碍,就此,提出了相应的政策建议。
Currently in the retail area there are a variety of pricing methods such as members of the customer price, ticket prices cut, discount, seasonal prices, such as price cuts. This paper argues that various price behaviors of retail enterprises belong to the third level of price discrimination, the lowest price guarantee strategy and the matching sales strategy, respectively, and point out that there are some problems in the implementation of price strategy, such as the cost, informationization and personnel quality in retail enterprises. In this regard, put forward the corresponding policy recommendations.
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