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工业品营销是针对工业品的一系列营销策略,营销对像是团队组织,其客户购买者,使用者,决策者等在很多情况下并不一致,因此,工业品营销更需要从理论到实践进行梳理,寻找出适用于工业品营销的方法论。文章将工业品营销模式进行不同段位分类,同时归纳出适用不同产品的营销手段。
Industrial product marketing is a series of marketing strategies aimed at industrial products. The marketing object is team organization. The customer purchasers, users, policy makers and so on are not consistent in many cases. Therefore, industrial product marketing needs to go from theory to practice Sort out, find a suitable methodology for industrial marketing. The article classifies the industrial marketing model into different segments, and at the same time, sums up the marketing tools that apply to different products.