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在“市场决定”的现代经济中,营销者只有从市场需求的角度来考虑其产品的概念,研究目标顾客的真正购买价值所在,才能够找到企业营销的有效“卖点”,通过建立一个能够最恰当地反映目标顾客最新理念的产品概念,加之有效的销售促进手段,才能更有效、更有利地发现需求、满足需求、引导需求和创造需求,同时达到企业长期盈利的最终愿望。
In the modern economy of “market decision”, marketers can find effective “selling points” of corporate marketing only by considering the concept of their products from the perspective of market demand and studying the true purchase value of targeted customers. By establishing a system that can most effectively Properly reflect the concept of target customers the latest product concept, coupled with effective sales promotion tools, can more effectively and more favorable to find demand, meet demand, guide demand and create demand, while achieving the ultimate long-term profitability of enterprises.