论文部分内容阅读
当前的美国期刊市场,一方面每年都有许多新的期刊不断涌现,同时伴随着许多期刊的相继停刊;另一方面大牌期刊之间也出现资本的强强联合或资源互补的趋势,资本日益向集中化方向流动,期刊企业的集团化趋势已经越来越明显,而这也是大势所趋。美国期刊资本集中化,企业集团化还表现在于单本期刊的超规模发展,其营业收入已经不亚于某些杂志集团的全年总营业收入,可见美国期刊市场的规模化发展已经达到相当高的程度。美国期刊市场上,时代公司、康德·纳斯特出版公司和郝斯特公司这3家公司位居100强的期刊,1999年的总营业收入占该
In the current American periodical market, on the one hand, many new periodicals continue to emerge each year, along with the successive cease of publication of many periodicals; on the other hand, there appears a trend of capital alliances or complementary resources among big periodicals, The direction of centralized flow, the trend of the collectivization of periodicals enterprises has become increasingly evident, and this is the trend of the times. Centralized capitalization of American periodicals and the grouping of enterprises also lie in the ultra-scale development of single periodicals. Their operating income has been no less than the total annual operating income of certain magazine groups. Thus, the large-scale development of the American periodical market has reached a fairly high level Degree. In the US periodical market, Time Inc., Kant & Nast publishing company, and Hostess Inc. ranked among the top 100 journals with total revenues in 1999