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O2O模式,又称离线商务模式,是指线上营销线上购买或预定带动线下消费,让互联网成为线下交易的前台。该模式最重要的特点是:推广效果可查,每笔交易可跟踪。然而作为一种新型的购物方式,O2O模式在我国还并不完善,其中存在着一定的法律漏洞,也存在着一定程度的法律定义阐释缺失,无论是商家还是消费者都对涉及电子商务这一方面的法律不甚了解,这也带来了某种程度上的消费隐患,更产生了大量的法律纠纷,诸如合同中责任主体的缺失,缴税纳税的税额,消费者与商家在具体消费过程中的冲突这类问题。本文通过探究目前我国关于O2O这种新型网络商业活动的商业方面的法律,结合当前网络O2O模式发展情况,以及其中出现的各种法律纠纷,寻找当前法律救济制度在电子商务方面的缺陷,提供一些能够为消费者和商家更好的进行法律服务和保障的方法和建议。
O2O mode, also known as offline business model, refers to the online marketing online purchase or scheduled to drive offline consumption, so that the Internet has become the forefront of offline transactions. The most important feature of this model is that the promotion effect can be checked and each transaction can be tracked. However, as a new type of shopping mode, the O2O model is still not perfect in our country. There are some legal loopholes in it, and there is a certain degree of lack of interpretation of the legal definition. Whether the merchants or the consumers are involved in the e-commerce The law is not well understood, which also brought a certain degree of consumer hidden dangers, but also produced a large number of legal disputes, such as the lack of liability in the contract, the tax paid tax, consumers and businesses in the specific consumption process Conflict in such issues. This article tries to find out the defects of the current legal aid system in e-commerce by exploring the current commercial law of our country’s new online commercial activities such as O2O, combining with the development of O2O mode in the current network and various legal disputes arising therein, To consumers and businesses better legal services and security methods and recommendations.