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MINI品牌变得越来越野心勃勃,它不仅产品谱系丰满,而且其目标消费群体定位也日渐大众化,更多独立4S店正在建设中3月3日,广州大雾,一如2012年的中国车市,有些沉闷,也令人捉摸不透。宝马集团的MINI品牌可不是这种风格,这一天,它同BMW品牌一起在广州海心沙宣布了今年声势浩大的奥运计划。未来5年,MINI将与中国奥组委合作,赞助中国自由式滑雪和中国单板滑雪两个运动项目。
MINI brand has become more and more ambitious, it not only full product line pedigree, and its target consumer groups positioning is also increasingly popular, more independent 4S shop is under construction March 3, Guangzhou fog, as in 2012 China Auto Market Some boring, but also unpredictable. BMW Group’s MINI brand is not the style, this day, it together with the BMW brand in Haixinsha Guangzhou announced this year’s massive Olympic program. In the next five years, MINI will cooperate with the Chinese Olympic Organizing Committee to sponsor two sports events, the Freestyle Skiing in China and the Snowboarding in China.