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随着社交媒体成为当今企业传播的重要阵地,企业微博为ESP语言教学提供了新的语料和新的要求。本文应用互动语用学的理论和分析方法,对跨国企业在社交媒体Twitter上与公众建立关系的种种策略做了关系言语行为的研究。以谷歌和星巴克两家企业一个月内在Twitter上发表的文章为语料,本文分析了实现信息披露、成就分享、与公众日常互动这三种企业-公众关系策略的具体关系言语行为,指出这些关系言语行为所使用的语言及符号特征(如超链接、话题符号#、Emoji表情符号、转发功能等)是构成新媒体环境下言语行为的重要元素,有效地建立和促进了语境、品牌、公众之间的关联。而ESP教学应当关注并融入社交媒体时代的新话语,做到与时俱进。
As social media becomes an important front for today’s corporate communications, corporate Weibo offers new corpora and new requirements for ESP language teaching. This thesis applies the theory and analysis method of interactive pragmatics to make a research on the verbal behavior of various strategies that MNCs establish relationship with the public on social media Twitter. Taking Google and Starbucks’ two-month article published on Twitter as a corpus, this paper analyzes the specific relationship verbal behavior of the three kinds of enterprises-public relations tactics, such as information disclosure, achievement sharing, and daily public interaction, and points out that these relational language The linguistic and symbolic features (such as hyperlinks, topic symbols #, Emoji emoticons, forwarding functions, etc.) used by the behaviors constitute an important element of verbal behavior in a new media environment and effectively establish and promote context, brand, public The connection between. ESP teaching should pay attention to and integrate into the new discourse in the era of social media so as to keep pace with the times.