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当前,东盟—中国自由贸易区的建设充满挑战,外界处境的变幻与“苛求”、新闻发言人公关传播的专业意识淡薄、业已存在的沟通风格与思维苑囿以及培训体系中“不接地气”的距离感,使新闻发言人的“沟通”与“合作”在观念与实践中存在距离。因此,在面向东盟的跨文化语境中,新闻发言人应当不断磨炼内功,以“接地气”和“大视野”成就传播事业。
At present, the construction of the ASEAN-China Free Trade Area is full of challenges. The situation of the outside world is changing with the “demanding”, the professional awareness of the spokesman for public relations and communication is weak, and the existing communication style and thinking system as well as the training system The sense of distance between the ground and the ground, so that the press spokesman “communication ” and “cooperation ” in the concept and practice there is a distance. Therefore, in an ASEAN cross-cultural context, the spokesman should continue to hone his internal power and accomplish the mission of communication with “grounding” and “great vision.”