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随着经济的发展,商品市场的竞争日趋激烈,包装的作用显得越来越重要,包装设计的优劣直接影响着产品的销售,包装设计领域面临着新的发展机遇。包装从最贴近消费者生活的点点滴滴到广告媒体宣传中大众习以为常的“城市包装”等名词,这些事物的出现显示出包装设计已经深入到社会中的各个领域,展现出强劲的生命力和蓬勃的发展势头。
With the development of economy, the competition in the commodity market is getting fiercer and the role of packaging becomes more and more important. The advantages and disadvantages of packaging design directly affect the sales of products. The packaging design is facing new opportunities for development. Packaging from the consumer’s life bit by bit to the media publicity in the public accustomed to “city packaging ” and other terms, the emergence of these things shows that packaging design has been deep into all areas of society, showing strong vitality And vigorous development momentum.