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随着传媒技术日新月异的变化,以及社会中微观个体的媒介触手逐步延伸和扩展,社会公共事件被受众截获的效率和速率达到了前所未有的高度。尤其是危机事件发生时,受众获取信息的渠道越来越多元化。因此,官方媒体想要通过集体失语来隐瞒危机事件的概率几乎为零。由于危机事件的特殊性,官方媒体要做到有效的舆论引导,不但要注重内容上的设计,表现形式的选择也是应重点关注的细节。因此,本文将从危机事件的舆论情况切入,深入分析影像新闻影响舆情的特点,并提出笔者对影像新闻引导舆论的有益思考。
With the rapid changes in media technology and the tentative expansion and expansion of the media of micro-individuals in society, the efficiency and rate of interception of public events by the public have reached unprecedented heights. In particular, when crises occur, the channels through which audiences receive information are increasingly diversified. Therefore, the probability of the official media trying to conceal the crisis through collective aphasia is almost zero. Because of the particularity of the crisis events, the official media should not only pay attention to the design of content, but also choose the manifestation of the expression as the details that should be paid more attention to. Therefore, this article will cut from the public opinion of the crisis events, deeply analyze the characteristics of the image news affecting the public opinion, and put forward the author’s beneficial thinking on the image news to guide the public opinion.