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5月31日,北京奥林匹克转播有限公司(BOB)正式挂牌,这是一家由国务院特批的中外合作企业,公司的首席运营官是马国力。作为北京奥运会主转播机构和具体负责奥运会全球化转播的核心部门,这家企业的运作模式如何?围绕它,北京奥运会、中国电视和广大电视人当下应该做怎样的审视与对位?如何捕捉机遇?带着这些问题,记者走访了马国力先生。
On May 31, Beijing Olympic Broadcasting Co., Ltd. (BOB) was formally listed. This is a Sino-foreign cooperative enterprise approved by the State Council. The chief operating officer of the company is Ma Guoli. As Beijing Olympic Games main broadcasting agency and the specific responsible for the globalization of the Olympic Games broadcast the core sector, the operation mode of this enterprise? Around it, Beijing Olympic Games, China TV and the broad masses of TV people should do now what to look and align? How to capture opportunities With these questions, the reporter visited Mr. Ma Guoli.