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我国的企业有千千万万个,为什么有的兴旺、有的发达、有的徘徊、有的倒退、有的甚至濒于破产难以为继。一个企业的好坏、盛衰、成败、进退固然需要多种因素的制约,但企业的经营战略却是至关重要的因素。战略,本是军事术语,是指导战争全局的计划和策略.后被引申到政治、经济和其他社会领域,其含义演变为泛指重大的带有全局性的、甚至决定成败的谋划。《史记·孙子吴起列传》是齐威王和田忌赛马的故事很耐人寻味,两人各出三马上阵,田忌的上、中、下三等马都比齐威王的上、中、下三等马逊色。如果以同等马对阵,田忌笃定要输。但田忌采纳了孙膑的计谋,对三马出阵做了合理的战略布局,以其下等马对齐威王的上等马,先失一局。而以上、中
There are thousands of enterprises in our country. Why are some of them prosperous, some are prosperous, some are profane, some are retrogressive, and some are even unsustainable in bankruptcy? A company’s quality, prosperity, success or failure, advances and retreats of course need a variety of factors, but the company’s business strategy is a crucial factor. Strategy, which is a military term, is a plan and strategy that guides the overall situation of war. It was later extended to politics, economy, and other social fields. Its meaning has evolved to refer to major plans that have a holistic or even decisive success or failure. The story of “Historical Records of Sun Ji and Wu Qi Biography” is the story of Qiwei Wang and Tian Ji’s horse racing. It is intriguing. The two men each have three immediate formations. Tian Ji’s upper, middle and lower third horses are higher than the Qiwei King’s upper, middle and lower third. Little horse. If you are playing against the same horse, Tian Ji is determined to lose. However, Tian Ji adopted the strategy of Sun Hao and made a reasonable strategic layout for the three horses. He lost the first game with the inferior horse who lined the king of Weiwei. And above, in