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语言能够代表一个国家的整体形象,也是影响世界的一种方式。因此在世界范围内扩展本国语言乃塑造国家影响力的重要途径之一。随着“韩流”在世界范围内不断升温,加之韩国政府与民间的共同努力,韩国语和韩国文化已在全世界内得到广泛而快速的传播。在这样的成功范例下,针对韩语和汉语的国际传播模式的对比分析,探索出适合汉语国际推广的更好的方法和形式。
Language can represent the overall image of a country, but also a way to influence the world. Therefore, extending the national language in the world is one of the important ways to shape the national influence. With the rising popularity of “Korean Wave” in the world and the joint efforts of the Korean government and the private sector, Korean language and Korean culture have been widely and rapidly spread throughout the world. Under such a successful example, a comparative analysis of Korean and Chinese international communication modes has been conducted to find out a better method and form suitable for international promotion of Chinese.